I managed Qantas, NAB, Citibank, Foxtel, Open Universities SEM campaigns (average monthly spend was more than $500,000) when I worked with a leading media agency. I was able to help the agency keep Qantas Holidays ReadyRooms Google SEM account and NAB credit card Google & Yahoo SEM accounts by decreasing CPA and increasing acquisitions.
After joining Qantas Holidays, I was able to decrease Qantas Holidays SEM CPA by 20% and increase number of bookings. When working with MyTickets, I reduced SEM cost by 30% while increase website traffic by 20% by changing strategy.
I did several implementations of web analytics projects (both Google Analytics and Adobe Analytics, Omniture SiteCatalyst) when working with Qantas Holidays, MyTickets, and most recently at Westpac Group.
I was in charge of all the reporting and performance analysis for Driveaway Holidays, Qantas Holidays, and MyTickets online business activities. In my current role with Westpac Group I provide digital analytics to digital adoption, digital strategy, BI, digital sales teams and focus on business case developing, end to end digital sales tracking and reporting, digital project benefit realisation, and targeted campaign performance measurement etc. across both desktop and mobile channels. I established the framework for end to end online sales tracking for all portfolios covering both consumer and business segments.
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